Enhancing Customer Service

Customer service differentiates good Entrepreneurs from competition. Are you doing anything to win that war?

A few companies go out of their way to provide excellent service by promoting a phone number to call for live conversations. Others do everything online and make it difficult to really interact with a human person even if it is a live chat.

Most Entrepreneurs realize the value of excellent customer service and attempt to emphasize that in their website and brochures, and employees are instructed to treat customers right.

But, how many Entrepreneurs have adopted providing excellent customer service as one of their strategic objectives? In order to enhance customer service in your organization it has to be treated as a key goal of the company.

Like all other strategic objectives, there should be a specific SMART goal(s) related to customer service with measurable benchmarks and periodic tracking of progress. The management team should come up with ongoing programs to improve customer service and implement them throughout the company.

Entrepreneurs can enhance customer service and beat competition only if they treat it as a strategic goal.

Ravi Patel