Presenting a Compelling Story

When raising money or making a pitch about their business, Entrepreneurs should resist the temptation to have a flashy PowerPoint presentation with graphs and charts.

Presenting milestones and data does not necessarily tell a good story. While such facts might reinforce your achievements, they do not tell the whole story.

Instead, build a story of how you achieved what you did. Lead the listeners through the process of what you went through to accomplish your milestones.

Building a compelling story requires the listeners to understand your skills, decision-making, and temperament.  Numbers alone can’t tell this. You need to lead the listener through your thinking process, challenges faced, and how you overcame problems.

Presenting a compelling story is more than charts and numbers. It is leading listeners through your journey while making them understand and believe in your capability.

Ravi Patel


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