Return on Marketing Investment

A well accepted, but not necessarily true, axiom is that it is impossible to measure the return on your marketing and advertising investments.

Entrepreneurs desire to grow their businesses and need to spend certain monies on marketing their products and services. However, there is some reluctance as the true return of their investment is not readily known.

However, if a marketing program is well-designed, it could be possible to track the benefits of such a program and calculate the return on investment. Paying attention to the measurement of results while designing the marketing program may prove beneficial.

Ravi Patel


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